Anime is one of the biggest things in entertainment right now, and the medium has more than enough series to keep the reputation going. From Attack on Titan to Demon Slayer and beyond, some anime series are driving as much hype overseas than any primetime series stateside. And now, it seems like Acura is getting in on the anime game.
Diving into the marketing side of this move, Acura believes this unconventional advertising style will draw a new generation of car buyers to the Acura brand. "The fun, attention-grabbing nature of anime pop-culture will help build momentum for our new Type S lineup," said Jon Ikeda, vice president and Acura brand officer.
On Thursday, the brand launched Chiaki's Journey, a four-part anime series that follows an up-and-coming driver named Chiaki and her wise uncle Noboru. All the while, Acura's lineup of present and upcoming performance cars also takes center stage.
For the twelfth year in a row, Acura is a presenting sponsor and the official vehicle of the Sundance Film Festival in Park City, Utah. Acura created a four-part anime series called Chiaki's Journey combining the medium Sundance celebrates, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra hatch.
The new Acura anime series will debut during the 2022 Sundance Film Festival as Acura returns for a 12th consecutive year as a Presenting Sponsor and Official Vehicle. Fans can watch all four :60 episodes and learn more about Chiaki's Journey and Acura's Type S vehicle lineup at acura.com/type-s.
CrunchyRollViewers can watch “Type S: Chiaki's Journey” on Acura.com, on Acura's social platforms, throughout Acura activations for the 2022 Virtual Sundance Film Festival and on digital platforms like anime-focused CrunchyRoll, IMDb and YouTube.
“Acura is driven to create products that embody our Precision Crafted Performance DNA, and the fun, attention-grabbing nature of anime pop-culture will help build momentum for our new Type S lineup,” said Jon Ikeda, vice president and Acura brand officer.
Acura unveiled its new Type S vehicle lineup with a four-part anime series called “Type S: Chiaki's Journey,” released on Thursday. The series, created in collaboration with MullenLowe Los Angeles, debuts as part of the 2022 Sundance Film Festival, which Acura is sponsoring for the 12th consecutive year.
Watch Initial D Streaming Online | Hulu (Free Trial)
This official future product roadmap from Acura shows the automaker will launch a new Type S compact sedan in 2022.
Four-part series celebrates Type S lineup Acura created a four-part anime series called Chiaki's Journey combining the medium Sundance celebrates, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra hatch.
Chiaki's Journey debuted at the 2022 Sundance Film Festival and all four episodes are available now.
Toyota Sprinter Trueno GT-APEXTakumi Fujiwara's Toyota Sprinter Trueno GT-APEX (AE86) (originally owned by Bunta Fujiwara), also known as The White Ghost of Akina, the Panda Trueno, or more simply as the Eight-Six (Hachi-Roku), is one of the main vehicles in the Initial D series.
Thanks largely to its appearance in Suichi Shigeno's popular manga series Initial D, the Toyota AE86 became a cult classic. To honor Initial D's influence, Toyota U.K. has created a show car based on the current Toyota 86.
Toyota Sprinter Trueno AE86Toyota Sprinter Trueno AE86 (Takumi Fujiwara's car in "Initial D") | Toyota Motor Corporation Official Global Website.