how did anime spread around the world

by Jeffrey Leannon V 7 min read
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Full Answer

How did anime start?

Or an idea of the victory of good over evil or a fight for justice against insurmountable odds. If we seek to answer the question; How did Anime start, we need to go back over a hundred years. Japan is the land of birth of this art form. But if one digs deeper, it becomes clear that in Japanese any kind of animation is referred to as Anime.

What happened to the anime industry in Japan?

Domestic anime production was beginning to develop a small but solid foundation when Tokyo and the surrounding area suffered catastrophic damage in the Great Kantō Earthquake in 1923. The anime industry was forced to start over from scratch.

How did Japan find its niche in anime production?

One of the things that helped them find their niche was anime production for public relations and publicity campaigns by public institutions. Domestic anime production was beginning to develop a small but solid foundation when Tokyo and the surrounding area suffered catastrophic damage in the Great Kantō Earthquake in 1923.

How did anime become so popular on TV?

Many television stations like the Sci-Fi Channel and Cartoon Network would run anime shows in specialized blocks aimed at older children and teenagers. Of these, Cartoon Network’s Toonami was the most influential in bringing several action-oriented anime shows to the widest possible audience.

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How did anime become popular around the world?

Anime has become more popular overseas in recent years due to a shrinking Japanese population leading to an increased export-minded trade. This has meant that anime producers have started to make content more suited to Western tastes, as well as producing anime overseas as it is much cheaper.

When did anime spread around the world?

1980sThe 1980s brought anime to the home video market in the form of original video animation (OVA), as shows were shifting from a focus on superheroes to robots and space operas, with original video animation (OVA or OAV) coming onto the market in 1984, with a range in length.

How did anime spread to America?

These business opportunities eventually led to the founding of Streamline Pictures, the United States' first anime import company in 1989, thus starting anime's widespread commercialization. Over the next dozen years, anime fans became more connected through fan-held conventions and the internet.

What is the #1 anime?

Anime Top 10Top 10 Best Rated (bayesian estimate) (Top 50)#titlerating1Fullmetal Alchemist: Brotherhood (TV)9.082Steins;Gate (TV)9.043Clannad After Story (TV)9.028 more rows

What is the oldest anime still running?

Adapted from the manga of the same name, Sazae-san is by far the longest-running anime series of all time, with over 2500 episodes to date. Beginning in 1969, Sazae-san remains on the air each Sunday evening to this day. The show follows Sazae Fuguta and her family.

Is anime popular outside of Japan?

It's a fact that even those who aren't fans can tell you: anime has been growing in popularity outside of Japan in recent years. Now, a new study is breaking down that continued growth and taking a look at what has been most successful and where.

How did anime get popular in the West?

Anime conventions became more popular in the west allowing larger groups of fans of anime and manga to come together to showcase their passion. These conventions offered panels with the creators of their favorite shows, merchandise and the ability to “cosplay” or dress up as their favorite characters.

How popular is anime in the world?

Netflix says more than 100 million households around the world watched at least one anime title in the first nine months of 2020, a 50% increase from 2019. Meanwhile, anime only sites like Crunchyroll have also seen a rise in viewers.

When did anime become mainstream?

In the 1980s , anime became mainstream in Japan, experiencing a boom in production with the rise in popularity of anime like Gundam, Macross, Dragon Ball, and genres such as real robot, space opera and cyberpunk.

When did Japan start making anime?

In the 1950s, anime studios began appearing across Japan. Hiroshi Takahata bought a studio named Japan Animated Films in 1948, renaming it Tōei Dōga, with an ambition to become "the Disney of the East.". While there, Takahata met other animators such as Yasuji Mori, who directed Doodling Kitty, in May 1957.

What was the anime boom of the 1980s?

The success of the theatrical versions of Yamato and Gundam is seen as the beginning of the anime boom of the 1980s, and of " Japanese Cinema 's Second Golden Age". A subculture in Japan, whose members later called themselves otaku, began to develop around animation magazines such as Animage and Newtype.

What was the first anime?

In the 1960s, the unique style of Japanese anime began forming, with large eyed, big mouthed, and large headed characters. The first anime film to be broadcast was Moving pictures in 1960. 1961 saw the premiere of Japan's first animated television series, Instant History, although it did not consist entirely of animation. Astro Boy, created by Osamu Tezuka, premiered on Fuji TV on January 1, 1963. It became the first anime shown widely to Western audiences, especially to those in the United States, becoming relatively popular and influencing U.S. popular culture, with American companies acquiring various titles from Japanese producers. Astro Boy was highly influential to other anime in the 1960s, and was followed by a large number of anime about robots or space. While Tezuka released many other animated shows, like Jungle Emperor Leo, anime took off, studios saw it as a commercial success, even though no new programs from Japan were shown on major U.S. broadcast media from the later 1960s to late 1970s. The 1960s also brought anime to television and in America.

What was the first magical girl anime?

What is noted as the first magical girl anime, Sally the Witch, began broadcasting in 1966. The original Speed Racer anime television began in 1967 and was brought to the West with great success.

When did anime come out?

The 1980s brought anime to the home video market in the form of original video animation (OVA), as shows were shifting from a focus on superheroes to robots and space operas, with original video animation (OVA or OAV) coming onto the market in 1984, with a range in length.

When was the first color anime made?

Toei Animation and Mushi Production was founded and produced the first color anime feature film in 1958, Hakujaden ( The Tale of the White Serpent, 1958 ). It was released in the US in 1961 as well as Panda and the Magic Serpent. After the success of the project, Toei released a new feature-length animation annually.

The First Big Anime In the West

Some of the first massively successful anime both in Japan and the West were works such as Astro Boy and Speed Racer. The former is about a future dominated by robots in which a robot boy with a heart of gold defends his city, giving rise to one of the most venerable anime franchises over the years.

Akira and the Rise of Otaku Culture

Many anime tropes had become established by the 1970s, and the industry was now a firm feature in Japan. The rise of VHS tapes saw anime shows become more profitable than ever, giving birth to the concept of OVAs.

When did Japan start making animation?

Japan began producing animation in 1917 —still the age of silent films—through trial-and-error drawing and cutout animation techniques, based on animated shorts from France and the United States. People started talking about the high quality of Japanese “manga films.”.

What was the first film to make its presence felt outside Japan?

During this period, Ōfuji Noburō won international acclaim for Bagudajō no tōzoku (The Thief of Baguda Castle), which he made by cutting and pasting chiyogami (Japanese colored paper). His film is remembered as the first to make its presence felt outside Japan.

What was the success of Tetsuwan Atomu?

The success marked the beginning of a new kind of anime industry. The low franchise fees paid to the studio for Tetsuwan Atomu (created by Tezuka Osamu, the president of Mushi Production) meant that the company needed to come up with a way to drastically cut production costs.

When was Hakujaden made?

Tōei Dōga’s first full-length film, Hakujaden, was released in October 1958. It was based on a Chinese tale. Miyazaki Hayao, who saw the film during a break from studying for his college entrance exams, was astonished by its quality. © Tōei. Tōei Dōga chose Hakujaden (The Legend of the White Snake) as their first film.

What does "japanimation" mean?

Today, “Japanimation” means something quite different from the negative connotations it used to have. Although the number of television anime gradually recovered after the collapse of the bubble economy in 1992 and the economic slump of the 1990s, the industry as a whole has never recovered the pomp of its golden years.

When did the Astro Boy anime come out?

On January 1, 1963, Fuji Television broadcast a 30-minute animated television series called Tetsuwan Atomu (better known in English as Astro Boy ). The show became a surprise hit, starting an anime boom and a period of intense competition for TV audiences.

When did Mushi go bankrupt?

Mushi Production went bankrupt in 1973 (although the labor union later took over from Tezuka, the founder, and has led the company until the present day). The anime industry went into recession. Behind this recession were larger economic issues, such as the Nixon Shock in 1971 and the 1973 oil crisis.

Historical Value

Hundreds of anime series are either based on historical events, portray certain historical events at times, or simply borrow iconic names in completely unrelated contexts.

A Wholesome Introduction to Japanese Culture

The vast majority of Japanese anime is available in ‘subs’ (subtitled) and ‘dubs’ (with new vocal tracks in different languages). Some of the first anime shows were only aired in Japan; even if an American or a European wanted to enjoy them, they wouldn’t be able to understand a word.

A New Standard in Animation Quality

The main selling point of anime is the tremendous quality of animation and graphics. Top-tier anime titles, such as the God Eater, and Alucard are in a league of their own, putting many high-budget cartoons out of “best of” lists in this particular regard. Attack on Titan is a must-watch for anyone who would argue with such bold statements.

JRPG – Japanese Role-Playing Games

Before popular anime titles were envisioned as actual video games, anime-influenced games were slowly overtaking the RPG field of the industry. Role-playing games are rightfully some of the most popular ones, as hundreds of thousands of tabletop board game enthusiasts linked with them almost instantly.

The Cosplay Culture

Buying, creating, and wearing the uniforms of favorite actors has been a trend for decades, so some may argue that cosplay isn’t exactly a fresh idea inspired by Japanese anime.

Anime-themed Food

Aside from vibrantly depicted action scenes, one of the most legendary features of almost every anime show is the food. Although Japanese food is remarkably tasty, healthy, and unique in all regards, it’s as if all Japanese animators had a secret meeting and decided to portray it as even tastier and more irresistible.

Slice of Life – Reverse Drama

Comedy, drama, and movies that belong to similar genres could easily be recreated by passionate individuals who were inspired by iconic scenes. However, the over-the-top attribute of Japanese anime gave little room for mimicry and visual interpretation other than through cosplaying.

Where did anime originate?

While the origins of anime techniques are about a century old, the cartoons took hold in Japan only in the post-war era. Other global Japanese anime hits include the Pokemon series of video games, cards, cartoons and toys, which, as Condry notes, are “so ubiquitous, it’s kind of a shared language of youth.”.

What percentage of anime is made in Japan?

Japanese anime — animation, usually in the form of hand-drawn cartoons — is a wildly popular global export: According to one estimate, about 60 percent of the world’s animated television shows originate in Japan.

What is the soul of anime?

Anime might often feature seemingly soulless robots and monsters, but the “soul” of the art form, as Condry sees it, precisely comes from the investment of creative energy that its fans pour into it. “Anime is imbued with a sense of social energy,” Condry says.

When did Gundam come out?

In early 1979, a cartoon series about giant robots, “Mobile Suit Gundam,” made its debut on Japanese television. It was not a hit. Scheduled to run for 12 months, the plug was about to be pulled after just 10 months.

Is anime social media?

Getting more social. One historical curiosity of anime, Condry notes, is that the dynamics making it successful emerged even prior to the commercialization of the Internet and the rise of social media, which in theory should make mass collaboration, today, easier than ever.

Is Japanese anime a success?

And yet, the success of Japanese anime constitutes something of a mystery. If you were to concoct a plan for entertainment-industry success in the digital age, Condry notes, it would probably not involve the painstaking development of hand-drawn cartoons.

What was the industry of anime in the 1990s?

It’s impossible to catalog the numerous series and films that made their way overseas in the 1990s. Anime was a fertile market for American distributors whose only production costs involved re-recording/rewriting dialogue as well as editing content and timing. Many television stations like the Sci-Fi Channel and Cartoon Network would run anime shows in specialized blocks aimed at older children and teenagers. Of these, Cartoon Network’s Toonami was the most influential in bringing several action-oriented anime shows to the widest possible audience.

What were the biggest anime hits in the 1990s?

The 1990s also provided Americans with their biggest anime cultural effects. Shows like Sailor Moon , Dragon Ball Z , and Gundam Wing were not only big hits in Japan but in America as well. The influx of other elements of Japanese pop culture began to take hold.

What was the success of Astro Boy?

The success of Astro Boy led to a surge of anime shows being repurposed for American audiences. Fred Ladd also adapted another of Tezuka’s works, Kimba the White Lion , in 1966. Many have cited Kimba and its success as a potentially unintended inspiration for Disney’s The Lion King.

What was the golden age of anime in the 1980s?

The 1980s – Robots, Robots, and More Robots (and Akira) The 1980s would become the golden age of anime as clear fandoms for the art form began to arise. In Japan, the otaku subculture started to grow.

What was the last anime of the 60s?

The final big anime hit of the ’60s in America was Speed Racer in 1967. Producer Peter Fernandez, who had ghost-written American scripts for Astro Boy and Gigantor, took over adaptation duties and provided a number of voices for the characters.

What anime was released in 1984?

Anime movies in Japan were taking off and the ones that made their way to America changed the game. Hayao Miyazaki was coming into his prime, though his big film, 1984’s Nausicaä of the Valley of the Wind , would first see distribution in the states as a heavily edited version called Warriors of the Wind.

What was the most popular anime of the 70s?

The other seminal anime series for American audiences of the ’70s was Battle of the Planets ( Science Ninja Team Gatchaman in Japan). The superhero/sci-fi series was immensely popular and was re-adapted in the 1980s as G-Force.

Why is manga a global product?

Why has manga become a global cultural product? In the West, manga has become a key part of the cultural accompaniment to economic globalization. No mere side-effect of Japan’s economic power, writes Jean-Marie Bouissou, manga is ideally suited to the cultural obsessions of the early twenty-first century.

What was the apocalypse in Japan?

The apocalypse was just one aspect of Hiroshima’s legacy for Japanese collective memory, and through it for manga. It was science that had produced the nuclear inferno – science mastered by the Americans better than by the Japanese, science against which all Japanese courage was powerless. From this, the Japanese learnt that only by mastering science could they regain their place in the world. Science thus became the object of a veritable cult in postwar Japan. The adults had failed in war; the future lay in the hands of their children, who, thanks to science, would build it up better than ever.

What is the archetype of Otomo's Akira?

The archetype of this metamorphosis is Katushiro Otomo’s Akira.

What generation read comics?

The French baby-boomer generation who grew up in the 1970s had, like their Japanese counterparts, had been reading comics since childhood. Every week there was Coeurs vaillants or Vaillant – the former in communist families, the latter in Catholic households like mine.

When did comics stop being sanitized?

In America, comics were hobbled by the 1954 Comics Code. In France, the Commission for Supervision and Control of Publications for Children and Youths relentlessly sanitized the world of comics and hindered imports from 1949 onwards, before gradually falling dormant at the end of the 1980s.

Is Dragon Ball a UFO?

That’s a summary of Akira Toriyama’s convoluted epic Dragon Ball, world champion of all categories of manga. This cultural UFO may have horrified western parents and teachers, but it embedded itself deeply in the youthful imagination worldwide.

Is science gone bad a problem?

Science gone bad, dramatized first in Japan, has become a problem for all humanity. Yet “postscientific” manga, as with the post-apocalyptic genre revisited by Otomo, manages to explore its themes of mad science and world-destroying pollution without sinking into despair.

When did manga come to France?

The export of manga to France took place in several stages. The first was with the cartoons that were broadcast on children's programs during the 1980s, which were viewed by a large audience. It was controversial at the time, as people found the cartoons violent and vulgar, with much criticism coming from teachers.

Who created the manga?

But the founder of the modern manga is Osamu Tezuka, who in 1952 created the little Promethean robot Astro Boy, and whose manga were later made into cartoons.

What are the characteristics of manga?

One of the characteristics of manga is that dialogue is punctuated by a system of onomatopoeia that is not just auditory, but also visual, gestural, and psychological. This is achieved through formal and linguistic creations, many of which by mangakas, with some having become a part of standard vocabulary.

What are the best selling manga magazines in Japan?

It's important to keep in mind that in Japan, manga initially appears in cheap, hefty periodicals. Shōnen Jump, Shōnen Magazine, and Shōnen Sunday are the three best-selling weeklies, and are owned by the three largest publishers. The stories are published by chapter, which explains the length of the series.

How did Tezuka break away from the influence of comics?

Through his great fictional narratives marked by humanism and his criticism of the contemporary world, Tezuka broke away from the influence of US comics, by developing types of characters represented according to a certain Western model, with large eyes and a small nose and mouth.

How much of the Japanese translations were translated in the 1990s?

In the early 1990s, when most translated work was literary, translations from Japanese represented 1.5-2% of the total (still in number of titles), which raised the question of whether manga and literary production could be lumped together in statistics...

Where is the Angoulême International Comics Festival?

Prior to the Angoulême International Comics Festival 2018, held at the end of January in France, we asked Cécile Sakai, director of the French Research Institute on Japan, to provide an overview from Tokyo of the international influence of manga. For the first time, the Angoulême International Comics Festival will offer a manga translation prize ...

What affects the reception of manga far from Asia?

Colonial legacies also affect the reception of manga far from Asia. Alexandra Gueydan-Turek, an associate professor of French and Francophone studies at Swarthmore College in the US, sees manga as a useful way for postcolonial nations to grapple with their own cultural identities.

Where is the largest manga exhibition outside of Japan?

As the largest exhibition of manga outside of Japan opens at London’s British Museum, Christine Ro looks at how the visual narrative artform influenced the globe. A.

What is the gender agenda in manga?

The harem genre, which typically features multiple adoring women orbiting around a man, appears to be a form of wish fulfilment that might be spreading misleading ideas internationally of Asian women’s sexual availability.

When will the British Museum have manga?

Manga is at the British Museum until 26 August 2019. If you would like to comment on this story or anything else you have seen on BBC Culture, head over to our Facebook page or message us on Twitter. And if you liked this story, sign up for the weekly bbc.com features newsletter, called The Essential List.

Who is the curator of the British Museum's manga exhibition?

Rousmaniere co-curated the British Museum’s Manga exhibition, and draws a link to the explosive popularity and internationalisation of sushi within a generation, where what you see at chain restaurants in the West isn’t necessarily like the sushi at restaurants in Japan.

Is there Korean comics in Japan?

Korean comics in Japan tend to be localised, or scrubbed of Korean design and language elements, for the sake of a Japanese audience accustomed to reading homegrown content. Notoriously, the 2005 Japanese Manga Kenkanryu (“Hating the Korean Wave”) expressed a minority view in Japan of Korean cultural inferiority.

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Overview

The history of anime can be traced back to the start of the 20th century, with the earliest verifiable films dating from 1907. Before the advent of film, Japan already had a rich tradition of entertainment with colourful painted figures moving across the projection screen in utsushi-e (写し絵), a particular Japanese type of magic lantern show popular in the 19th century. Possibly inspired by European phantasmagoria shows, utsushi-e showmen used mechanical slides and de…

Precursors

Before film, Japan had already several forms of entertainment based in storytelling and images. Emakimono and kagee are considered precursors of Japanese animation. Emakimono was common in the eleventh century. Traveling storytellers narrated legends and anecdotes while the emakimono was unrolled from the right to left with chronological order, as a moving panorama. Kagee was popular during the Edo period and originated from the shadows play of China. Magic …

Origins of anime (early 1900s – 1922)

According to Natsuki Matsumoto, the first animated film produced in Japan may have stemmed from as early as 1907. Known as Katsudō Shashin (活動写真, "Activity Photo"), from its depiction of a boy in a sailor suit drawing the characters for katsudō shashin, the film was first found in 2005. It consists of fifty frames stencilled directly onto a strip of celluloid. This claim has not been verified though and predates the first known showing of animated films in Japan. The date and f…

Pre-war productions (1923–1939)

Yasuji Murata, Hakuzan Kimura, Sanae Yamamoto and Noburō Ōfuji were students of Kitayama Seitaro and worked at his film studio. Kenzō Masaoka, another important animator, worked at a smaller animation studio. Many early animated Japanese films were lost after the 1923 Tokyo earthquake, including destroying most of the Kitayama studio, with artists trying to incorporate traditional motifs and stories into a new form.

During the second World War

In the 1930s, the Japanese government began enforcing cultural nationalism. This also lead to strict censorship and control of published media. Many animators were urged to produce animations that enforced the Japanese spirit and national affiliation. Some movies were shown in newsreel theatres, especially after the Film Law of 1939 promoted documentary and other educational films. Such support helped boost the industry, as bigger companies formed throug…

Postwar environment

In the post-war years, Japanese media was often influenced by the United States, leading some to define anime as any animation emanating from Japan after 1945. While anime and manga began to flourish in the 1940s and 1950s, with foreign films (and layouts by American cartoonists), influencing people such as Osamu Tezuka,
In the 1950s, anime studios began appearing across Japan. Hiroshi Takahata bought a studio n…

Toei Animation and Mushi Production

Toei Animation and Mushi Production was founded and produced the first color anime feature film in 1958, Hakujaden (The Tale of the White Serpent, 1958). It was released in the US in 1961 as well as Panda and the Magic Serpent. After the success of the project, Toei released a new feature-length animation annually.
Toei's style was characterized by an emphasis on each animator bringing his own ideas to the pr…

1960s

In the 1960s, the unique style of Japanese anime began forming, with large eyed, big mouthed, and large headed characters. The first anime film to be broadcast was Moving pictures in 1960. 1961 saw the premiere of Japan's first animated television series, Instant History, although it did not consist entirely of animation. Astro Boy, created by Osamu Tezuka, premiered on Fuji TV on January 1, 1963. It became the first anime shown widely to Western audiences, especially to tho…

The Dawn of Japanese Anime

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Japan began producing animation in 1917—still the age of silent films—through trial-and-error drawing and cutout animation techniques, based on animated shorts from France and the United States. People started talking about the high quality of Japanese “manga films.” But Japanese anime were costlier to produce t…
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The Start of Tōei Dōga

  • It was during these years, as Japan began to recover from the disastrous war, that Ōkawa Hiroshi, president of the Tōei film company, saw Disney’s Snow White (1937). He was overwhelmed by the gorgeous color of the film. In 1956, he built a modern studio—a white-walled palace with air conditioning, as people called it—and founded Tōei Dōga (now Tōei Animation). His ambition: to …
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Tetsuwan Atomu: The First Japanese Television Anime

  • On January 1, 1963, Fuji Television broadcast a 30-minute animated television series called Tetsuwan Atomu (better known in English as Astro Boy). The show became a surprise hit, starting an anime boom and a period of intense competition for TV audiences. The success marked the beginning of a new kind of anime industry. The low franchise fees paid to the studio for Tetsuwa…
See more on nippon.com

The Wilderness Years and The Appearance of A Blockbuster

  • Merchandising became entrenched as part of the basic business model for all the television anime that followed. The most popular genre dealt with science fiction and space, followed by shows about girls with magical powers. In 1968, the popular baseball-themed Kyojin no hoshi (Star of the Giants) began, followed in 1969 by the first episode of the family drama Sazae-san,w…
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The Proliferation of “Japanimation” Fans

  • Meanwhile, Japanese television anime began to become popular among young people overseas. In some countries, adults rejected it, calling it “Japanimation” and criticizing it as cheap, violent, and sexually explicit. When Kyandi kyandi(Candy Candy) was broadcast in France, young girls were glued to the television screen. Some parents resented this, claiming their children were bei…
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