Starbucks logo first appeared in 1971 and continued to be the brand identity for the next fifteen years. The initial logo of 1971 had a two-tailed mermaid or siren. It had a wordmark around the circular badge. The siren Starbucks original logo design was full of details.
The Starbucks logo also resembles yet another mysterious, and volatile female, Melusine (or Melusina). Known as the alchemical Siren, or twin-tailed mermaid, this ancient creature was at the center of various stories and legends, and had a connection to alchemy.
Today, every coffee lover recognizes Starbucks and its logo as a sign of a trustworthy coffee brand. Right from its inception, the logo has played a vital role in the growth of the brand. However, the company’s modern simple mermaid logo was not the same in its initial phase.
The Starbucks logo is a crowned female with twin tails. These don't match Dagon, which is typically presented as male with a single tail. Let's still examine the evidence, though.
While scouring some old marine books, something stood out. A mysterious, nautical figure called to them, as sirens do. “They really loved the look of it and it kind of tied into what they felt Starbucks stood for,” Steve said. “So we took inspiration from that and created the logo from there. And she became the siren.”
Starbucks, the world's largest chain of coffee shops, has unveiled a new logo which it says indicates its intention to move beyond its core product. The US giant's new logo does away with the words "Starbucks" and "coffee", leaving just the firm's white on green image of a twin-tailed siren.
The Meaning Behind Starbuck's Famous Logo Design As an inspiration, he sorted out old marine books and based the two-tailed siren design off of a 16th century Norse woodcut. For many years, this siren was mistaken for being a mermaid, yet it was later confirmed that the symbol was, in fact, a siren.
From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn't explicitly show that she has two tails.
In 2011, the outer circle that read "Starbucks Coffee" was removed (since the company wanted to branch out and sell more than java) and the black background changed to green. Still, a subtle detail remained on the siren's face to make her seem more approachable and human-like.
1992 saw another evolution of Starbucks logo: their outer black strip became green to purely “inspire and nurture the human spirit”. Inside of the green and white palette, the iconic siren became the main focus.
0:261:50The Story Behind the Starbucks Mermaid - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo they went with the name of the first mate Starbuck heckler then child through maritime books andMoreSo they went with the name of the first mate Starbuck heckler then child through maritime books and found a 15th century woodcut of a two-tailed siren. Instead of luring sailors onto the rocks. This
The twin-tailed mermaid is located in a section of the mosaic typically thought to represent virtues to aspire to and vices to steer clear of, in the form of various mythical creatures and historical figures.
Few symbols are as recognizable as the Starbucks Siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea, and Spices”).
The Origins Of The Siren The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
Mermaids are half fish, half women who live in the ocean and are typically harmless. Sirens are like evil mermaids. They come in different forms depending on the interpretation, but generally sirens are depicted in the form of a mermaid. Sirens are known for singing enchanting songs to lure sailors to their death.
Sirens are mermaids who are able to lure sailors towards rocky shores via their hypnotic singing, causing the sailors to crash into the rocky coast of their island, meeting a watery demise.
Starbucks Logo – Design Elements. Starbucks legendary logo design is the brainchild of Terry Heckler , who pored over old marine books until he came up with a logo based on an old 16th-century Norse woodcut: a two-tailed mermaid.
The newest logo design features an enlarged Siren with no stars and wordmark. Color: The popular Starbucks logo features white and deep green colors. The two tails are white in color whereas green makes for the background of the logo design.
The company has been ethnically sourcing coffee over the years. So, it wants to have cordial relations with the local farmers and customers. With green in the logo, Starbucks wants people to see it as a company with social responsibility.
Moreover, the green color palate was introduced so as to represent growth, freshness, uniqueness and prosperity of Starbucks , which was acquired by Howard Schultz. 1992 – The third version of Starbucks logo design evolved into a clean design with a close-up view of the mermaid.
One of the major reasons for people recognizing Starbucks logo easily is its unique shape and smart use of simple and soothing colors. The present version of logo is in a circular shape and brilliantly features the image of a siren in green and white color scheme.
If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation. Fonts: The previous version of Starbucks logo design featured a simple yet bold font. However, the new logo design does not feature any wordmarks or stars.
2011 – Starbucks logo was further redesigned in the year 2011 to celebrate the 40th anniversary of the company. The revised, streamlined logo design featured the enlarged image of the siren in green color. The wordmark and the stars disappeared from the design.
She’d been around since the very first Starbucks location in 1971. The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse” –but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
So the designers began to question just who the Siren should be, because that Siren would literally be the face of Starbucks.
As the face of Starbucks since 2011, the Siren logo is alluring by design, beckoning you into the store to grab a latte or pastry. Her face is so perfect, it is its own mirror, with the left and right sides copied to match up like a Rorschach test.
Have you ever stopped to think of their origin and meaning? The logo of one of the most popular brands of coffee is known all over the world, is a crowned goddess-like figure who resembles a mermaid. Starbucks strangely calls her a Siren.
To the average coffee drinker and person on the street, the relationship between Sirens and the Starbuck logo is relatively unknown. The logo also resembles a goddess from history named Astarte. From the Bronze Age to Classical times, Astarte was a goddess who was worshipped throughout the Eastern Mediterranean.
The Starbucks Corporation is known as the largest coffeehouse company across the globe, with stores in more than 60 countries, including Japan, the United Kingdom, China, South Korea, Mexico, Thailand, and the Philippines.
Melusine dates back to medieval legends, and was portrayed as an attractive woman who was cursed with the misfortune of transforming into a serpent from the waist down whenever she bathed. Legend has it that Raymond, the Duke of Aquitaine, found a maiden in the forest and begged her to become his bride.
This symbolism of duality is also seen in alchemy. The Siren with the two tails is associated with enlightenment. The two tails in alchemy represent the unity of earth and water, or body and soul. In 1971, the Starbucks logo closely resembled the two-tailed Siren Melusine. The Starbucks Corporation is known as the largest coffeehouse company ...