Production
The song samples the prominent opening riff of the Rick James song " Super Freak ", which is repeated throughout the recording. The lyrics describe Hammer as having "toured around the world, from London to Bombay " and as being "magic on the mic", which he says coincides with James' "beat that you can't touch".
Impact on album sales
Because the song was not initially released as a single, listeners had to purchase the album, which as a result, went on to sell more than 18 million copies, gaining multi-platinum certifications from the RIAA, as well as in other countries.
Music video
Directed by Rupert Wainwright, a music video was produced to promote the single, showing Hammer doing some of his signature dances, such as " The Running Man " and the "Hammer Dance". As of May 2021, the video now has over 620 million views on YouTube.
Reception and legacy
Bill Coleman from Billboard commented, "A Rick James classic paired with Hammer 's distinctive rhyme styling has added up to a deserved smash." Whitney Pastorek from Entertainment Weekly wrote, "The good-natured boast, laid over the hook of Rick James' ' Superfreak ', proved irresistible.
Parodies
In 1991, a parody entitled "I Can't Watch This" was released by "Weird Al" Yankovic for his album Off the Deep End, with lyrics complaining about bad TV shows overlaid on the song's music track and featuring samples of various commercials during the breakdowns.
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